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The ongoing religious war

No, not between Islam and soulless Western secularism. Between PC and Mac users. The UK version of the new Macintosh ads (which may have done more to set back the cause of Macs in America since Steve Jobs' decision to terminate the license agreements with the Taiwanese) has inspired this beatdown in the Guardian. Favorite line:
Ultimately the campaign's biggest flaw is that it perpetuates the notion that consumers somehow "define themselves" with the technology they choose. If you truly believe you need to pick a mobile phone that "says something" about your personality, don't bother. You don't have a personality. A mental illness, maybe - but not a personality.

I'm actually pretty agnostic on the whole computer issue myself; if a Mac does what you want to do and you're more comfortable working with it, fine. If you prefer the Wintel environment because of the customization options and games and office software, also cool. If you want to run Linux or FreeBSD or whatever other *nix that floats your boat, I don't really care. It's just a tool, really.

(Via Chizumatic, which also links to a Fawlty Towers map for Counterstrike. Heh.)

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( 2 comments — Leave a comment )
(Anonymous)
Feb. 7th, 2007 03:07 pm (UTC)

I'm actually pretty agnostic on the whole computer issue myself; if a Mac does what you want to do and you're more comfortable working with it, fine. If you prefer the Wintel environment because of the customization options and games and office software, also cool. If you want to run Linux or FreeBSD or whatever other *nix that floats your boat, I don't really care. It's just a tool, really.

I agree with you to the extent that the equipment involved is a fungible asset, but in the case of computers that's not the case. If you wish to play games, you should buy a computer with widespread game support (a PC running Windows, or in the degenerate case, an Xbox). If your goal is to get work done on a platform that "just works" with a minimum of hassle and coincidentally includes a lot of lifestyle software (iTunes, iPhoto, etc) and are willing to make peace with the fact that not everyone is enlightened enough to write software for the platform, you buy a Mac. If you're interested in building a reliable server that will stay up for years, use FreeBSD. If shrinkwrapped software is more important to you than robustness, use Linux.

I chose to buy Stanley Professional for my most recent set of wrenches. I both don't like "cheap" K-mart special tools (they break easily and piss me off), and can't cost-justify ponying up for Snap-On or MAC. I also choose to use a Macintosh for productivity. Both of those choices say something about my personality... in uncomplimentary terms that my tolerance for BS and frustration are low.

I haven't watched the Apple ads, but I doubt that they're perceptive on this level.

---RS

wombat_socho
Feb. 8th, 2007 01:52 am (UTC)
They're not. They seem to be trying to make the point that the Mac is cool and hip while the PC is boring and uncool, a point blown out of the water by the Photoshop making the rounds which shows both characters from the ad with the caption: "Which one would you rather hire for your company?"
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