wombat_socho (wombat_socho) wrote,

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Rock radio is dead

In New York City, anyway, according to Michele Catalano. [Washingtonian 'tude] It was never all that, anyway, okay?[/Washingtonian 'tude]
She doesn't help her case by linking to this post, whose author obviously doesn't know sh!t about Rush Limbaugh. Rush went national after arriving at WABC, yeah, but he'd already made a name for himself in Sacramento standing the old, worn-out talk radio format on its head and playing to the simmering rage of the Silent Majority. But we came here to talk about rock...

It is pretty ironic that the city that sent so many great rock bands out into the mainstream of America isn't going to have a normal rock station like KQ or KS95, much less 93X or 105, but if Ed thought Infinity was going to go for hyperlocal programming he's too ignorant for words. Networks are all about the national, the common culture biz, the assumption that what plays in LA and New York and Seattle and Chicago is going to play in Minneapolis and Atlanta and Detroit and Cincinnati and so on across the (increasingly fractured) fruited plain. The networks are scared spitless that Sirius and XM are going to take their audience away, so they're throwing big names like David Lee Roth and Adam Carolla into the breach...and that's not really going to solve their problem for them, since the radio business is just another tentacle of the music business and suffers from the problem that people just don't need them any more - the technology is common enough and cheap enough so that people can listen to whatever music they want and not what some coke-addled music company executive from New York or LA thinks they ought to be listening to.

That's a rant I've delivered already, so I'll let it go.

UPDATE: More about this on Jeff Jarvis' Buzzmachine
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