Because he writes like this. Why he languishes in relative obscurity while a splenetic hack like Garrison Keillor has a three-hour weekly show on NPR is beyond me.
Back in the 1980s there was this guy named Drew Kaplan who published a catalog full of weird and wonderful stuff like bread makers, ionic air purifiers, and more computer gadgets than you could shake a stick at. Long before Best Buy came along, or the Intertubes, DAK brought some really cool things to your mailbox for pretty reasonable prices, because he imported this stuff direct from Asia. Eventually DAK disappeared (the story behind that is on his website) but after four years of retirement, it looks like Kaplan is back! It looks like he's starting small and looking to expand back into some of the old product lines as well as bringing new stuff to light. Kaplan tested all the stuff himself and did his own write-ups, so you knew he wasn't selling anything he wouldn't buy himself. Pretty cool.