February 2nd, 2007

the mark

OK for rockers and rappers but not for authors?

Rachel posted this link to a MediaBistro article on the ongoing tussle between book publishers and Google over the latter's Google Unbound effort, which among other things seeks to make books searchable just like any other text file on the Internet. It isn't brought up in this article, but clearly Google has the same attitude towards books that a lot of folks have towards CDs: the information wants to be free, and people shouldn't have to pay very much (if at all) for it.

This sort of attitude works all right in the music business, since with digital distribution of music online nobody really needs the record companies any more. Many artists are putting their music on the Internet and making their money through live performances and direct sales of CDs or downloads. They're cutting out the middleman. Unfortunately, that model doesn't work so well for authors. The promotional tours that authors do for their books aren't the money generators that concert tours are for bands, and there's no easy way for an author to burn off a few dozen copies of their latest book and sell it out of the back of their van. Sure, genre authors are big hits at conventions, but by and large the fans aren't paying $30-$50 each just to see the authors and go home.

The MediaBistro article cites HarperCollins as being heavily into using the Internet and helping authors connect with their readers, but this is a pure marketing approach. Perhaps a better model of the future is Simon & Schuster''s Baen Books imprint, which has aggressively marketed its authors and their works through the use of free e-books, sample chapters of books online, an online forum where fans and authors interact, and supplemental media provided as an incentive with hardback editions. This has given Baen a healthy boost in sales as readers sample the product online and then go on to buy the books, and also establish personal connections with their favorite authors.

In the long term, I think Google's attempt to digitize the world's libraries is doomed to failure. Authors require more time to produce their novels than musicians do to turn out a song, and therefore want a larger return on their investment. Google seems to want to become the iTunes of the book publishing world, but just as musicians realize that they don't need Apple to sell their music to iPod owners, authors and publishers know that they can sell their books (digital or paper) to readers perfectly well without Google's help. There may be fewer superstar authors from here on out, but there may be a lot more mid-list authors making a kilobuck or two off their writing, and that's a good thing.
Boss Coffee

Molly Ivins, RIP

To be honest, I'm not going to miss her much. When it comes to her achievements as a writer and journalist, I'll remember her best for doing a half-ass job of plagiarizing Florence King and being Patient Zero in the current outbreak of Bush Derangement Syndrome. Like Maureen Dowd, she apparently felt that sophomoric humor aimed at one's political opponents was the height of wit, but unlike Dowd she at least had the grace not to whine about her spinsterhood. God rest ye, Molly.
Boss Coffee

Into the weekend

Well, this is going to be one crappy weekend, and no mistake: the high temperature tomorrow is supposed to be -2 degrees, and this will be SOP for most of the next fortnight. Temperatures won't approach freezing until a week from Sunday. I say to hell with the damn polar bears! Throw some more coal on the fire, and get that global warmening rolling! Why waste millions on a jungle biodome in Iowa when we can have real jungles? As further evidence that my brain has been affected by the excessive cold, I'm finally going to have the Sportage's busted tail pipe looked at...tomorrow morning at 8. We'll see how much it costs, and then I'll decide if I want to replace it or just have them slap some duct tape on it.

Work's been fairly busy; I've been saddled with another project that involves going through a bunch of closed AU and cost centers to kill off their recurring volumes. It's slow but steady work and is liable to take me most of the month.

Also on the weekend to-do list: a library run, hanging out with jamestrainor, and some data entry. Wooo.